Supporting Families This Summer: Practical Support from Iceland and Fair for You

Supporting Families This Summer: Practical Support from Iceland and Fair for You

At Nutrilicious, we believe that good nutrition should be accessible to everyone – especially during times of increased financial pressure. The summer holidays, while full of potential for family connection and rest, can be an incredibly stressful period for many households across the UK, particularly when it comes to putting food on the table.

For families already navigating tight budgets, the absence of free school meals and the need for more at-home meals and snacks significantly heightens food costs – and with it, food insecurity.

That’s why we’re proud to support the relaunch of the Iceland Food Club, a vital initiative from Iceland Foods in partnership with not-for-profit lender Fair for You, which provides interest-free loans of up to £75 to help families manage food spending over the summer break.

As part of our commitment to improving the nation’s nutrition, our sister company, MyNutriWeb, contributed nutrition expertise to this project – ensuring the solution is not only affordable but also nutritionally sound.

The Need Is Clear – and Urgent.

Recent research by Iceland Foods reveals the scale of the issue:

  • 85% of parents report increased food bills over the summer
  • This equates to a £553 million weekly increase in food spending across UK households
  • The rise is driven by the need for more at-home food (73%) and the cost of extra snacks and drinks (68%)

With this in mind, the Iceland Food Club aims to provide practical and immediate relief.

What Is the Iceland Food Club?

Eligible families can access an interest-free loan of up to £75 loaded onto a pre-paid card for use in Iceland stores or The Food Warehouse. Repayable in £10 weekly installments, this initiative enables families to manage food costs without turning to high-interest options or sacrificing essentials.

Importantly, returning customers who’ve repaid their loan can top up to £100 during school holidays, helping ensure consistent access to nutritious meals.

“The summer holidays should be a time for families to relax and make memories, not worry about how they’re going to afford their next food shop… When we hear that nearly a quarter of parents are skipping meals so their children can eat, we know we have to step in.”
— Richard Walker, Executive Chairman, Iceland Foods

“The summer break is always one of the most financially stressful times of the year. With the rising cost of living, we’re expecting this to be our busiest period to date.”
— Simon Dukes, CEO, Fair for You

Our Role: Supporting Nutrition on a Budget

At Nutrilicious, we know that affordability should never mean compromising on nutrition. That’s why our expert dietetic team at MyNutriWeb proudly supported the creation of a budget-friendly shopping basket. Designed to stretch the £75 loan for maximum nutritional value, the shopping basket aligns with the UK Eatwell Guide and supports healthy, balanced meals.

This evidence-based basket is tailored for a family of two adults and two children under five, offering:

  • 126 balanced portions including 5 breakfasts, 4 lunches, 5 dinners, and 7 snacks
  • Recipes that are easy to prepare, affordable, and child-friendly (like banana pancakes, chilli sin carne, and chickpea wraps)

This is more than a collection of meals – it’s a tool for empowering families to shop and cook with confidence, even under financial stress.

“Working with Iceland Food Club to create this Eat Well-aligned basket is so important – it gives parents the means and confidence to buy fresh fruit, vegetables, and essentials available in Iceland supermarkets.”
— Tanya Haffner, CEO and Founder, MyNutriWeb

Why This Matters to Nutrilicious

We’re proud to be part of this initiative because it reflects everything Nutrilicious stands for – practical, impactful solutions that bridge the gap between food insecurity and good nutrition. The impact of food insecurity goes far beyond hunger; it affects mental health, children’s development, and family wellbeing.

How You Can Help

As part of our wider community of health professionals, communicators, and organisations, we encourage you to:

Small steps like sharing this initiative can make a real difference for families this summer.

Can We Tackle Climate Change Without Fixing Our Broken Food Systems? – Does COP29 hold the answer

Can We Tackle Climate Change Without Fixing Our Broken Food Systems? – Does COP29 hold the answer

We commissioned Marta Buczkowska to attend the food related sessions at COP29 and report back to us. Here is what she had to say which makes for an enlightening read.

Marta Buczkowska

Marta Buczkowska – Registered Dietitian

The main purpose of COP29

For the past 19 years, government representatives, scientists, activists, and members of the private and non-governmental sectors have convened annually at the United Nations (UN) Conference of the Parties (COP) to assess global progress in addressing climate change1. This year, COP29 took place in Baku, Azerbaijan, from November 11 to 21, with a spotlight on climate financing, climate mitigation and adaptation funds, and energy transition.

While last year’s COP28 placed a strong emphasis on agriculture, this year’s agenda—led by the Food and Agriculture Organization (FAO)—continued to highlight the pivotal role of transforming agri-food systems in combating the consequences of climate change. FAO organized a series of panels over the two weeks, with November 19 officially designated as Food, Agriculture, and Water Day.

But has this year’s COP delivered meaningful progress for agri-food systems worldwide? What are the most significant takeaways from the perspectives of agriculture and health? And, most importantly, will we see an acceleration in the transition towards sustainable food systems any time soon?

In this blog, I’ll provide a summary of the key discussions and insights about food systems shared during COP29 in Baku.

What role does the food system play in climate change discussions?

The only way to reduce carbon emissions and restore nature on the path to limiting global warming to 1.5 degrees Celsius is to transform our agrifood systems” – the Director-General of FAO, QU Dongyu said in his opening remarks.

Even though the crucial role of agrifood systems in climate mitigation efforts is clear, this sector remains thoroughly underfunded. It is estimated that to meet the global net-zero targets, food systems would require even $1 trillion annually by 20302. However, currently, just over 4% of total climate finance is directed toward food systems. Of this, 65% is allocated to developed countries, while only 20% supports small-scale transformation projects in developing nations. Alarmingly, less than 1% reaches individual farmers3.

Why do developing countries need more money to better cope with climate change?

As highlighted at various panels, this trend needs to drastically change if we want to have a chance to meet the Paris Agreement declarations4 and keep the global temperature raise below 1.5*C. Small scale farmers in developing countries receive the least financing, while experiencing the most drastic consequences of climate change and more often than not, being among 730mln people facing hunger today. In 2023 extreme weather conditions, such as floods and draughts, were the primary reason for experiencing hunger in 18 countries – home to over 77m people – most of them in Africa and South East Asia5. Beyond reduced yields, climate change has been shown to negatively impact nutritional quality of staple crops across Africa and South East Asia – including rice, wheat, barley or potatoes6. Raising temperatures can compromise cows’ ability to produce milk7, while increased carbon dioxide (CO2) concentrations and changing nitrogen and phosphorus balance may lead to a reduction in protein content by up to 10-15% and an increase in starches and free sugars8– negatively affecting already compromised food security across local communities. Increased financing is also desperately needed for innovation, better feed or animal vaccines. As discussed during the ‘Decarbonizing the Food Value Chains: Transformative Financing for Rice, Dairy & Beed Sectors to Reduce Methane’ session, currently, 80% of global greenhouse gas (GHG) emissions from dairy sector comes from emerging markets. However, most existing programs designed to reduce these emissions are not only costly but are often tailored specifically to the needs and conditions of developed countries, making them less accessible or effective for emerging markets.

As wisely highlighted by one of the panelists – we need to have two separate discussions about sustainable food transformation in developed and developing countries – as the challenges we face are completely different; from increasing food security and nutrient adequacy for people living in the global South, to limiting meat and dairy consumption and shifting towards alternative protein sources in the global North.

Tools to accelerate sustainable transition proposed at COP29

Some of the most discussed solutions included:

  • Digitalisation, such as using satellites, Artificial Intelligence- (AI) and machine learning-based solutions to better predict the weather conditions or measure soil quality.
  • Incentivising the production of more climate-resilient crops – such as genetically modified rice, beans and legumes resilient to changing phosphorus and nitrogen balance in the soil & fortification and biofortification of staple foods to increase their nutritional adequacy.
  • Including more plant-based and locally sourced foods in public procurement, such as school meals. Similar actions have already been taken both in higher- and lower-income countries – for example Brazil’s National School Feeding Program, requires 30% of its food procurement to be sourced from small, local farmers9, while Milan introduced green school canteen program prioritizing local and seasonal products and lower red meat consumption leading to a 43% reduction in CO2 emissions between 2015 and 202110-11
  • Cultivated meat – development of this sector could bring benefits far beyond reducing agricultural GHG emission, including jobs or new technologies that could be applied to developing vaccines or developing synthetic materials like bioplastic from cultivated meat by-products.
  • Voluntary carbon markets – markets where private actors (companies) buy and sell carbon credits that represent reduction or removals of GHG in the atmosphere12. In this context, it is the markets where companies invest in agrifood systems solutions – often based in developing countries – to offset their emissions. Although this method has the potential to drive innovation and profit, most of the money is invested in the export-oriented goods, such as almonds or pistachios rather than local staple foods like sorghum or millet, making it less profitable for local farmers to participate in such projects.

Although many panelists presented innovative solutions, some discussions were sadly very much focused on maintaining the current status quo. The panel titled Is Net-Zero food within reach? Tackling Greenhouse Gas Emissions from Livestock Production discussed ‘sustainable production intensification’ or using cow’s feed containing methane inhibitors to reduce livestock methane emissions in the developed countries. It did not mention the need to reduce meat and dairy consumption already thoroughly discussed in numerous esteemed publications worldwide13-14 – including in the British Dietetic Association’s One Blue Dot Reference Guide15.

Should the lack of discussions regarding limiting the consumption of animal-based products in favour of plant-based foods surprise us? At first glance – perhaps, but after looking closer at the COP attendee list, it becomes less shocking. According to The Guardian, more than 200 industrial farming lobbyist – including PepisiCo, Elanco or JBS – one of the biggest meat producers in the world, attended COP29. 40% of them travelled to Baku as part of countries’ delegations16 and presented among climate activists, scientists and world leaders. Their presence at the most important climate summit in the world raises significant concerns about the conflict of interest, as while studies unanimously conclude a drastic reduction in meat and dairy consumption in developed countries is desperately needed, the industry continues to lobby against tougher regulations and commitments.

Key COP29 outcomes

Throughout the last two weeks we have heard about a number of small to middle-scale agricultural projects introduced worldwide along with more and less innovative solutions to transform our food systems, but has COP29 brought about any specific commitments?

  • On November 19 Climate and Clean Air Coalition consisting of COP29 presidency and United Nations Environment Programme launched the Reducing Methane from Organic Waste Declaration17 building up on the Global Methane Pledge launched at COP26.The declaration has been signed by 30 member states – including the United Kingdom, who together represent 47% global methane emissions from organic waste18.
  • COP Presidency and FAO launched the Baku Harmoniya Climate Initiative for Farmers17 – a platform to empower farmers and local communities to introduce change and to help politicians identify opportunities for future policies. It also seeks to strengthen rural communities, with a particular focus on women empowerment. 

This year’s COP has shown us that hundreds of thousands of innovative projects are driving the transition toward more sustainable food systems worldwide. Yet, the greatest challenge lies in scaling these initiatives and ensuring they reach those who need them most. Achieving this requires significant financing and collaboration among diverse stakeholders – including farmers, politicians, local communities, scientists and activists, and the courage to confront powerful lobbying forces that continue to defend the status quo.

The question remains: will global leaders rise to the occasion, or will the opportunity to transform our food systems slip through our fingers? I guess we will learn the answer in the upcoming years. We’d love to hear your thoughts—what do you think needs to happen to drive meaningful change?

References

  1. United Nations Climate Change. Conference of the Parties (COP). https://unfccc.int/process/bodies/supreme-bodies/conference-of-the-parties-cop
  2. Food and Agriculture Organization (FAO). COP29: FAO says agrifood systems transformation holds solutions for the climate crisis. https://www.fao.org/newsroom/detail/cop29–fao-says-agrifood-systems-transformation-holds-solutions-for-the-climate-crisis/en
  3. Barbara Buchner BN, Rajashree Padmanabhi, Sean Stout, Costanza Strinati, Dharshan Wignarajah, Gaoyi Miao, Jake Connolly and Nikita Marini. Global Landscape of Climate Finance 2023. Vol. 56. 2023. https://www.climatepolicyinitiative.org/publication/global-landscape-of-climate-finance-2023/
  4. THE PARIS AGREEMENT. https://unfccc.int/sites/default/files/resource/parisagreement_publication.pdf
  5. Food and Agriculture Organization (FAO). Global Report on Food Crises: Acute hunger remains persistently high in 59 countries with 1 in 5 people assessed in need of critical urgent action. https://www.fao.org/newsroom/detail/global-report-on-food-crises—acute-hunger-remains-persistently-high-in-59-countries-with-1-in-5-people-assessed-in-need-of-critical-urgent-action/en
  6. Victor Owino CK, Beatrice Ekesa, Megan E. Parker, Laina Ewoldt, Nanna Roos, Warren T. Lee, Daniel Tome. The impact of climate change on food systems, diet quality, nutrition, and health outcomes: A narrative review. Front Clim. 2022;4doi:https://doi.org/10.3389/fclim.2022.941842
  7. Gauly M, Ammer S. Review: Challenges for dairy cow production systems arising from climate changes. Animal. 2020/01/01/ 2020;14:s196-s203. doi:https://doi.org/10.1017/S1751731119003239
  8. Taub DR, Miller B, Allen H. Effects of elevated CO2 on the protein concentration of food crops: a meta-analysis. Global Change Biology. 2008;14(3):565-575. doi:https://doi.org/10.1111/j.1365-2486.2007.01511.x
  9. Sidaner E, Balaban D, Burlandy L. The Brazilian school feeding programme: an example of an integrated programme in support of food and nutrition security. Public Health Nutr. Jun 2013;16(6):989-94. doi:10.1017/s1368980012005101
  10. SCHOOL MEALS – the transformative potential of urban food policies. 2024.
  11. Maryam Rezaei NM. Beyond nutrition: Can school feeding address climate and food system challenges? ODI Global2024.
  12. The Integrity Council of Voluntary Carbon Markets. https://icvcm.org/voluntary-carbon-market-explained/
  13. Hedenus F, Wirsenius S, Johansson DJA. The importance of reduced meat and dairy consumption for meeting stringent climate change targets. Climatic Change. 2014/05/01 2014;124(1):79-91. doi:10.1007/s10584-014-1104-5
  14. Willett W, Rockström J, Loken B, et al. Food in the Anthropocene: the EAT&#x2013;<em>Lancet</em> Commission on healthy diets from sustainable food systems. The Lancet. 2019;393(10170):447-492. doi:10.1016/S0140-6736(18)31788-4
  15. British Dietetic Association (BDA). One Blue Dot. Eating patterns for health and environmental sustainability. Vol. 92. 2020. https://www.bda.uk.com/static/539e2268-7991-4d24-b9ee867c1b2808fc/a1283104-a0dd-476b-bda723452ae93870/one%20blue%20dot%20reference%20guide.pdf
  16. Sherrington R. Hundreds of lobbyists for industrial farming attend Cop29 climate summit. The Guardian. https://www.theguardian.com/environment/2024/nov/19/hundreds-of-lobbyists-for-industrial-farming-attend-cop29-climate-summit
  17. Countries Representing Nearly 50% of Global Methane Emissions From Organic Waste Pledge to Reduce Emissions From Sector | Day Nine – Food, Water and Agriculture Day. 2024. https://cop29.az/en/media-hub/news/countries-representing-nearly-50-of-global-methane-emissions-from-organic-waste-pledge-to-reduce-emissions-from-sector
  18. Action on Climate Change. COP29 – Transforming Agri-Food Systems. 2024.

 

 

Eatwell Guide – New Rapid Review Published

Eatwell Guide – New Rapid Review Published

This month, we are pleased to see the publication of a paper that Nutrilicious were commissioned to create. While our nutrition and science team at Nutrilicious strongly believes that we must now update the Eatwell Guide we also believe that more focus must be given to communications of the Eatwell Guide. The new rapid review explores communications around food based dietary guidelines (FBDG), including the Eatwell Guide.  The paper has been published in the journal sustainability , authored by Amy E Culliford, Jane Bradbury and Elphee B. Medici. As a nutrition and sustainable diets communications consultant at Nutrilicious, Elphee was part of the core research team for this project.

Improving Communication of the UK Sustainable Healthy Dietary Guidelines the Eatwell Guide: A Rapid Review

Background

In the UK, FBDG are reflected by the Eatwell Guide, developed by Public Health England (PHE), last updated in 2016. The Eatwell Guide replaced the Eatwell Plate and continues to define the government’s advice on a healthy balanced diet.  The visual guide provides a representation of healthy eating by splitting the food we eat into five food groups and shows how much an individual should eat from each group. The supporting guides that can be found on the government’s website include A colour Eatwell Guide PDF, Government dietary recommendations, The Eatwell Guide Booklet and A quick guide to the government’s healthy eating recommendations

Currently, only 0.1% of the UK population are meeting all nine recommendations provided by the Eatwell GuideImproving adherence is of upmost importance not only to improving health and reducing rates of non-communicable disease in the UK but also to supporting a reduction in the environmental impact of what we are eating, to help meet the UK’s targets in reducing greenhouse gas emissions (GHGe) by 68% by 2023, compared to 1990 levels.

The Findings

Key themes were pulled out as part of the review as being significant in effective communication of FBDG. The following five recommendations were made, with the aim of helping to improve adherence to the Eatwell Guide:

(1) Review of language and tone of nutrition and sustainability related messages

Short, simple, specific and easy to understand communications should be utilised, using an empathetic and empowering tone. Specific messages relating to sustainable diets should be recommended and incorporated into guidelines offering benefits for the people and the planet.

(2) Targeting of FBDG and communications to specific population segments

Communication needs to be tailored and appeal to different population groups including age, gender, cultural background and motivation style. Further research is warranted to explore factors which influence food choices within specific target population segments.

(3) Addressing barriers to and benefits of adopting the Eatwell Guide recommendations

Barriers need to be addressed to guide in effective communications. Barriers identified included taste preferences, cost, time and habits.

(4) Development of practical tools and resources to support implementation of the guidelines

Compared to other countries’ FBDG communication strategies, the UK is currently lacking in producing supporting resources to assist in the implementation of the Eatwell Guide. For example, portion size guidance for various population groups, healthier and tasty substitutions for unhealthy and/or unsustainable foods would be beneficial and also recipes and practical approaches to meeting FBDG.

(5) Leveraging social media and social marketing techniques to increase public engagement

Social media and the internet are a key target area to communicate to individuals.  The digital space should be utilised to form a key part of the Eatwell Guide communication strategy, alongside traditional media.

As can be seen, multiple elements need to be considered when communicating the Eatwell Guide to the public, health professionals and other stakeholders.

Moving On

The review provides such valuable lessons into the effective use of FBDG, including what has been working well globally. Research findings from this new rapid review can help to drive better and more effective communication strategies in order to promote sustainable healthy eating guidelines. Policy makers, the food industry and health professionals should use this to drive dietary behaviour change. The authors conclude that further research is needed in this area, with a particular focus on ‘research into the motivations, perceived barriers and preferred communication style for target population groups and a more detailed analysis of social marketing and industry strategies which could be adapted to promote sustainable healthy diets.’

“Healthy eating guidance including the Eatwell Guide need to be brought to life through a strategic and creative marketing strategy designed to resonate with different population groups and on a level similar to how food marketing is successfully done. Government needs to go beyond current guidelines and campaigns and embed this into an always-on public health strategy to make this happen. Those involved in such a strategy would benefit from the learnings in this paper” – Tanya Haffner, Registered Dietitian, CEO Nutrilicious

Food choices for diabetes

Food choices for diabetes

When it comes to food choices, what should we be advising those suffering from type 2 diabetes to help them manage weight and glucose?

Do we focus on a low carb diet?
Cutting out fat?
Or just the simple principle of sticking to Eatwell guidelines?

Media headlines continue to offer 101 different – conflicting – solutions. So what’s the truth? How can we piece together this apparent mess to best support those with diabetes?

Next week, in the second in our series of diabetes NutriWebinars, expert Dr Duane Mellor, RD, Senior Teaching Fellow at Aston Medical School, Aston University will be exploring these topics.

Looking at how advice has shifted over the past few decades, he’ll be talking through the latest evidence and explaining what health professionals can do to actually help people living with type 2 diabetes.

The webinar will also cover evidence from the last couple of years that shows that type 2 diabetes is not necessarily always a condition for life: through weight loss and maintenance, we can actually help people go into remission.

Fundamentally, it’s about putting the person with the condition at the centre – rather than trying to force them into eating habits that don’t suit their lifestyle, culture or preferences. Instead of concentrating on specific nutrients at specific times of the day – ‘you must have starchy carbs at breakfast’ – it’s working out what works for them, at the same time as creating an overall balanced diet.

Inviting questions and ideas from participants, the NutriWebinar is set to be an interesting, informative and empowering evening. (Plus, it’s free and counts as CPD.) We hope you’ll join us and encourage colleagues to join in too: register now

 

Sugar tax: Consumers shift to sugar-free drinks

Sugar tax: Consumers shift to sugar-free drinks

‘The levy is working.’ That’s the conclusion from a recent survey of drinks sales, a year on since the Soft Drinks Industry Levy (SDIL) – or sugar tax – was introduced.

The study concentrated on products that sell in large enough volume to have a public health effect. In a ‘historic change’, sales of Coke Zero Sugar increased by 50 per cent and Pepsi, sugar-free Max by 17 per cent. Full sugar Classic Coke and Blue Pepsi sales both fell.

The shift is attributed to the sugar free drinks being cheaper than their full sugar equivalent, as a result of the SDIL. Giving consumers the economic incentive to buy drinks that are healthier has worked. As the authors of the study say, ‘Discounts have had the effect that economists expected and health specialists hoped for.’

New sugar free versions of popular drinks are being increasingly sold in major retailers, with the hope that they’ll also become more prominent in smaller, independent shops. The positive trend is moving in the right direction – and it’s happening relatively quickly.

More needs to be done from a retail environment point of view, especially alerting customers to the discounts. Non-lead brands do still have work to do on reducing their sugar levels – although affecting a far smaller number of individuals, they still impact on health. And of course, the drinks industry is just one part of the wider obesity story.

We wondered what the effect of the sugar tax would be when it was introduced. So it’s fantastic to hear the dramatic change that’s already happened – and we’ll be monitoring the year ahead with interest.

The study was carried out by Jack Winkler, Emeritus Professor of Nutrition Policy, London Metropolitan University and Tam Fry, chair National Obesity Forum. Go to BeverageDaily.com to read the full results

 

Making healthier shopping baskets a reality for lower income households

Making healthier shopping baskets a reality for lower income households

We’re excited to be involved in a new initiative to help tackle the critical problem of poor diet amongst lower income households: Shop Well – Eat Well. It’s a collaboration between the British Dietetic Association (BDA), Alpro and the Southwark Hub, with the aim of a multi-angled approach to have a real and lasting impact.

Launched last month, we brought together experts to give their insights into key topics. Here’s a summary of some of the key points, followed by links to each of the presentations, which we highly recommend you take the time to watch!

People on lower incomes have a worse diet and shorter life expectancy
There is a direct correlation between diet and income, in turn affecting health. The lower your income, the more likely it is you will:

  • Eat more sugar, processed foods, fat and sodium
  • Eat less fibre, vitamin A and folate
  • Be less likely to meet iron, folate and calcium recommendations
  • Eat less oil-rich fish
  • Eat more take-aways
  • Cook less at home from scratch

People in lower income groups in the UK have a significantly shorter life expectancy than the average: by nine years for women and seven for men.

They have double the rates of cardiovascular disease, lifestyle-related cancers, type 2 diabetes and total mortality compared to the national average. Obesity prevalence of the most deprived 10% of children is approximately twice that of the least deprived 10%.

This is not new news. Countless attempts have been made to try to address the problem and encourage people on lower incomes to eat more healthily, thereby increasing their quality of life and life expectancy.

But when it comes to eating habits, behaviour change is very difficult to achieve.

Barriers to healthy eating are multiple, complex and interlinked – psychological, financial, environmental, conscious and unconscious. Among lower income households they include:

  • Financial barriers – For low income families, a big barrier to buying new foods or going to a new food shop is not knowing how much the food will cost, or assuming that it will all be expensive. Parents want to know exactly how much their shopping basket is before they reach the checkout.
  • Social barriers – Food habits get passed down the generations as young people grow up and become parents themselves. What children see their parents and families doing is what they grow up thinking of as ‘normal’.
  • Preparation space – Cooking from scratch relies on kitchen equipment, confidence in cooking skills, time to prepare food and pleasant surroundings – not the case for many on low income.
  • Limited bandwidth – The cognitive burden of living under financial strain and other modern day life stresses reduce parents‘ mental bandwidth; brainpower that would otherwise go to planning ahead and problem-solving.[1] Families in this situation look for quick and easy ways to eat, and takeaway and convenience foods provide an in-the-moment solution to feeding children quickly, affordably and safely.
  • Advertising and shop layouts – Cues such as special offers, advertising for takeaways, attractive packaging and child-height shelving nudge families towards less healthy foods in shops.
  • It’s not always a lack of knowledge or cost that’s a problem, it’s translating knowledge to practice.

In fact, most eating behaviour is driven by unconscious, habitual processes. These are largely immune to education when it comes to behaviour change. Yet this has been our predominant approach to changing dietary behaviour!

Breaking the habits of a lifetime
Multiple collaborative strategies are needed to succeed in changing behaviour: from government, local authority, industry and all food providers, alongside continuing to help individuals overcome their personal barriers.

We need to making healthy eating

  • easy,
  • habitual, and
  • normal

As behavioural psychologist Dr. Paul Chadwick says, it’s not sustainable for people to have to think about every food choice that they make. Healthy eating has to become the default option.

A new initiative for change
Behavioural science shows the importance of interactions between the individual and their physical and social environment when it comes to habit forming and breaking.

It’s time the food environment changed to make healthy eating as easy to attain as possible for all, including low affluent groups.

It’s also time for families and individuals to be supported in overcoming barriers to breaking the unhealthy habits.

We’re excited to be part of the new initiative, Shop Well – Eat Well, to help enable this – especially targeting those on a low income.

Starting as a year-long pilot in Southwark, South London, it’s kicking off in June. Community charities and volunteers will join to create peer and professional-led healthy eating seminars and workshops tailored to the young, old and families.

At the launch, Kate Arthur, UK External Scientific Affairs & Nutrition Manager at Alpro, explained: “We wanted to find interventions that would encourage people to think about their food choices differently.

“Going directly into the community to find out what will work for people is the logical thing to do. We’ll be working on different engaging activities such peer led cookery workshops and drop in seminars, with help from the BDA Let’s get Cooking and an advisory committee of experts, always with an eye on the main barriers.

“Ultimately, we’ll be assessing to see what really makes a difference over the next year of the campaign and we’ll share any success stories widely with local communities nationwide and the dietetic community as a whole.”

Caroline Bovey, Chair of the British Dietetic Association added: “By partnering on this project, and working with the food manufacturers and shops that people are accessing daily, we’re excited to directly tackle some of the wider barriers to healthy habits in a local area. The BDA is delighted to be working with Alpro and the Southwark wellbeing hub to help people who often have to prioritise the other demands of daily life over their food choices.”

Take advantage of insightful presentations and useful resources
At our launch, five leading experts presented the latest evidence and initiatives to help overcome barriers to healthy shopping baskets and healthy eating. The presentations are available on the Shop Well – Eat Well website. Make yourself a cup of tea, watch, learn and be inspired:
– Dr Paul Chadwick, behaviour change leading expert: A scientific approach to behaviour change
– Sue Baic, Registered Dietitian: Affordable, healthy and sustainable eating in practice
– Duncan Brown, Development Director at charity Shift design: How does affluence impact on food choices?
– Kate Arthur, Alpro UK’s External Scientific Affairs & Nutrition Manager: Changing behaviour in the community
– Nilani Sritharan, Company Nutritionist at Sainsbury’s Supermarkets Ltd: Making healthy shopping easier

You’ll also find practical and engaging resources to help consumers overcome their barriers to healthy eating.

#shopwelleatwell @SouthwarkHub @BDA_Dietitians @Alpro

 

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