In an ever-evolving field like gut health, staying at the forefront of scientific discovery and ensuring this is shared with consumers in an evidence-based and nuanced way is crucial. The key to reaching consumers with these messages is engaging healthcare professionals and Yakult Science worked with us to do just that.
Activity Objective
The primary objective of this initiative was two-fold: first, to provide healthcare professionals with the latest scientific insights and advancements in gut health, thereby enriching their knowledge and expertise in the field. Second, by doing so, Yakult Science aimed to solidify its status as an authoritative voice and innovator within the gut health arena.
MyNUtriWeb Solution
Exclusive full-day symposium with 7 independent speakers and Yakult’s own Science Manager, Dr Emily Prpa as chair.
Independent experts gave updates on highly relevant topics in the area of gut health including research related to Yakult Science and a talk on the science of probiotics by Yakult’s Science Director for Europe, Professor Bruno Pot. The event was co-partnered with the BDA Gastroenterology Specialist Group and endorsed by the Association for Nutrition for added credibility and reach.
Results
Event Performance
REGISTRATIONS
1672
LIVE ATTENDEES
631
unique on demand views
321
(in the first 6 months)
Email Engagement
Social Performance
OPEN RATE
54%
CLICK THROUGH
7.1%
Engagements
14.7k
Impressions
1.5M
Community Feedback
100%
Interest
rating
100%
Will recommend Yakult
97%
Would recommend the event
CONCLUSION
The team at Yakult Science were delighted with the event and ongoing supporting campaign.
“We collaborated with MyNutriWeb for our Yakult Science Study Day 2023, aimed at enhancing gut microbiota knowledge and awareness within the healthcare professional community. Throughout the process, their team showcased commendable professionalism, creativity, and attention to detail. The event not only met but exceeded our expectations, leaving a positive impression on our target audience. Thanks to MyNutriWeb’s strategic planning and effective execution, we observed a noticeable increase in engagement on our platforms. We look forward to the continuing our collaboration with MyNutriWeb in 2024.”
Dr Emily Prpa, Science Manager, Yakult
If you’d like to learn more about Yakult Science, visit their website
If you are keen to understand more about how we can help you reach your target audience, get in touch.