Updated childhood obesity plan: But how does it measure up?

Updated childhood obesity plan: But how does it measure up?

The government recently announced new measures to halve rates of childhood obesity by 2030 and significantly reduce the health inequalities that persist – closing the gap in obesity rates between children from the most and least deprived areas.

This proposal builds upon the first chapter of the Childhood Obesity Plan, which was widely criticised at the time as lacking the breadth and depth of initiatives needed to effectively tackle such a widespread and entrenched issue.

Steve Brine, Public Health Minister has stated: “One in three children are now overweight or obese by the time they leave primary school. Overconsumption, combined with reduced activity, is having a catastrophic effect on our children’s health. As both a parent and minister, I am committed to driving today’s pledge of halving obesity over the next 12 years with bold new action.”

“Our updated plan will put parents in charge, providing more information and support. Our aim is to help families make healthier choices, which will in turn provide a better chance at a longer, healthier life for our children.”

Obesity – A systems issue

The financial burden of obesity is too great to ignore: it’s estimated that the NHS in England spent £6.1 billion on overweight and obesity-related ill-health in 2017/18, which, to put into context is more than was spent on the police, fire service and judicial system combined. The wider costs to society of these conditions are around £27 billion a year, if not higher.

Ever since the Foresight report was published over a decade ago, it has been recognised that obesity is a systems issue and one that therefore requires reform at many points, to deliver change. This idea and the fact that no plan to date has sought to address childhood obesity in a multi-sector way, was reiterated in the recent inquiry by the parliamentary Health and Social Care Committee into childhood obesity. Childhood Obesity: Time for Action argued for a change in narrative, making clear that obesity is everyone’s business and “an effective childhood obesity plan demands a holistic, joined-up, ‘whole systems’ approach with clear and effective leadership”.

How does the Childhood Obesity Strategy measure up?

This update to the Childhood Obesity Strategy is a welcome step forward. It contains a raft of proposed measures that seek to tackle the issue using a co-ordinated range of policy levers. What is also good to see is that this new plan takes a firm but fair approach in how it will deliver change: using voluntary measures in the first instance but being clear that a harder tact with the likes of regulatory and fiscal measures will be considered where progress is deemed insufficient, or where a level playing field is required.

Here at Nutrilicious, we’ve taken a closer look at what’s in store and benchmarked the new childhood obesity plan against the World Cancer Research Fund’s NOURISHING framework, as well as the recommendations from the Health and Social Care Committee’s report mentioned earlier.

The NOURISHING framework

The NOURISHING Framework sets out that policies are needed within three core areas to improve diets: the food environment, food system and behaviour change communication.

N – Nutrition label standards and regulations on the use of claims and implied claims on food
O – Offer healthy food and set standards in public institutions and other specific settings
U – Use economic tools to address food affordability and purchase incentives
R – Restrict food advertising and other forms of commercial promotion
I – Improve nutritional quality of the whole food supply
S – Set incentives and rules to create a healthy retail and food service environment
H – Harness food supply chain and actions across sectors to ensure coherence with health
I – Inform people about food and nutrition through public awareness
N – Nutrition advice and counselling in health care settings
G – Give nutrition education and skills

Bearing in mind that some policies and actions targeting childhood obesity were in place prior to this strategy update, overlaying the new measures show how broad their impact alone intends to be:

New measures N O U R I S H I N G Nutrilicious notes
Improved food labelling to display ‘world-leading, simple nutritional information’ as well as information on origin and welfare standards following Brexit X
Strengthen School Food Standards to reduce sugar consumption X X We would like to see these universally applied and close the loophole that exists for some academies
Strengthen Government Buying Standards for Food and Catering Services* X X
Ban price promotions such as buy one get one free, multibuys or unlimited refills of unhealthy foods and drinks in the retail and out of home sector* X It is good to see a mandatory approach applied here, as this is what is undoubtedly needed when policies will impact businesses’ bottom line.
Ban the sale of energy drinks to children* X
Ban promotion of unhealthy food and drink by location e.g. positioning – checkouts, end of aisles and store entrances, in retail and out of home sector* X
Introduce a 9pm watershed on unhealthy food and drink advertising and similar protection online* X We would like to see similar controls applied to sports advertising
Review governance arrangements for advertising rules (currently overseen by the Committee of Advertising Practice and Advertising Standards Authority) X
Potentially bring ‘sugary milk drinks’ into the soft drinks levy if insufficient action on sugar reduction takes place X X
Introduce mandatory calorie labelling for out of home sector in England* X X
Sugar reduction plan for products aimed exclusively at babies and young children due in 2019* X
Calorie reduction plan due mid-2019* X
Develop trailblazer programme with local authority partners to highlight what can be done within existing powers X We would like to see greater powers for local authorities and health services
Develop plan to use Healthy Start vouchers to provide additional support to children from lower income families* X
Ofsted will review school curriculum to understand how it can better support healthy behaviours, including food choices X X We would like to see improved early years education for parents to support a healthy first 1000 days and compulsory home economics with healthy cooking skills at the core in both primary and secondary schools

*Proposal for further consultation

Is it enough?

While we applaud this latest round of the childhood obesity plan, we would also draw attention to the fact that there is still some way to go.

By mapping the proposed policy options against the NOURISHING framework, we can see that in this latest iteration of the plan much more focus has been given to shaping an environment that enables and supports healthier choices, which is great to see.

However, what is noticeably absent is the ‘I’ in terms of improving food and health literacy of the population. In a ‘post truth’ world where consumers are increasingly sceptical of messages coming from the scientific community, and when social media influencers are capturing the hearts and minds of the masses with questionable dietary advice, never has it been more important to provide clear, simple and authoritative information and advice. As such, we’d like to the see the government step-up their efforts on social marketing and educational campaigns.

What is more, a number of recommendations made in the Health and Social Care Committee are notably absent, including:

  • Establishing a Cabinet-level committee to review the implementation of the plan, ensuring it gets the high-level traction it requires
  • Proposing further measures around early years and the first 1,000 days of life, including targets to improve rates of breastfeeding
  • Banning the advertising and promotion of follow-on formula milk
  • Providing local authorities with further powers to limit unhealthy food and drink advertising near schools (the only powers available to local authorities extend to the positioning of the billboards themselves, not the content of the advertising)
  • Introducing services for children living with obesity

Finally, while this plan is overtly focussed on limiting unhealthy foods and drinks and making processed, packaged foods a little better through reformulation (lower in salt etc), we would also like to see equal attention given to measures that work improve the quantity and quality of foods that we do want people to eat more of. Changing the dietary landscape will require strong efforts to provide families with the tools and knowledge to instil these healthier behaviours in a sustainable way.

The full plan for action can be viewed here:

https://www.gov.uk/government/publications/childhood-obesity-a-plan-for-action

 

Please follow and like us:
THE DEBATE OVER THE POWER OF PLANT-BASED DRINKS: PUTTING THE MISCONCEPTIONS TO BED

THE DEBATE OVER THE POWER OF PLANT-BASED DRINKS: PUTTING THE MISCONCEPTIONS TO BED

Below is a Press Release from the Alpro Science & Nutrition Team this week which we felt was worth sharing as it highlights a new and extensive review on the nutrition of plant-based drinks addressing a number of nutritional misconceptions.

PRESS RELEASE: 7TH March 2018
THE DEBATE OVER THE POWER OF PLANT-BASED DRINKS:
PUTTING THE MISCONCEPTIONS TO BED

7th March 2018: The debate on the benefits of plant-based eating, including plant-based drinks, is a hot topic with opposing messages from supporters and sceptics on the quality and quantity of protein, vitamins and minerals, and their role within the government’s Eatwell Guide. Hardly surprising then that the subject of plant power and placing plant foods first get regular column inches focusing on everything from the environment to health and, of course, the government guidance perspective.

So what is the truth and how confident can you be in championing plant foods to consumers?

Well, the good news is that consumers have already come to the smart conclusion and are considering plant power more and more in their diets. In fact, a plant based white paper, authored to celebrate this week’s Plant Power Day on 7th March, shows that more than half of UK shoppers say they are planning or considering adding more plant-based food and drink into their diets over the next year, with, health, weight loss and the environment being the biggest motivators for buying plant-based.1

One of the most accessible ways of doing this, is through the consumption of plant-based drinks, the production of which makes more efficient use of the earth’s resources using less land, water and produces fewer greenhouse gas emissions than dairy. They are, in the main, low in saturated fats, which is good news for heart health (heart disease remains UK’s no.1 killer) and the fortified drinks provide important nutrients for bone health: calcium and vitamin D.*

But, never one to sit smugly on our laurels, to resolve any continuing misconceptions around plant-based drinks and plant-based eating, Vanessa Clarkson, independent expert, registered dietitian and nutritionist, was invited to take a deep dive into the scientific evidence and provide a balanced critique of the role of plant-based drinks in the UK diet.

The evidence was vast (over 60 of the most up to date publications were reviewed) resulting in the production of an 8-page review fact sheet. The conclusion clearly indicates that plant-powered drinks should be on everyone’s shopping list alongside an array of other healthful plant-based foods.2

To read the fully referenced 8-page scientific review please click here.

Key findings:
• Soya and other plant-based drinks provide many nutrients and can thus contribute positively to overall nutritional intakes.
• In the main, plant-based drinks have low levels of total fats that are predominantly unsaturated.
• Cow’s milk is not a crucial provider of protein in the UK or Irish diets (with the exception of toddlers) – therefore switching to a non-soya plant-based drink will impact little on total protein intake.
o Cows’s milk contributes just 7-8% of protein intakes in UK 11-65+ years and just 10% of Irish adult population intakes.
• Sugars: consumers have a choice to opt for sweetened or unsweetened plant-based drinks. Even sweetened plain plant-based drinks provide just 2.8g sugars per 100ml (range 1.2g–3.8g).
• Vitamins and minerals.
o With the exception of organic variants, all leading brands of plant-based drinks are fortified with calcium to a level comparable to that found in cow’s milk and with a similar bioavailability. Moreover, many are also fortified with vitamin D, which further supports calcium absorption.
o With the exception of organic variants, most soya and other plant-based drinks are fortified with vitamin B12.
o Iodine, not normally found in plant-based drinks, can be found a balanced diet which includes other sources such as dairy products, sea food and eggs.
• Plant-based diets support population health outcomes for cardiovascular health, body weight and blood glucose control. Furthermore, nutrients needed for optimal bone health are also readily available in plant foods.
• Plant foods in general, make more efficient use of the earth’s resources – a key point which should not be overlooked in light of global population growth and climate change.

So, in short, you should confidently recommend plant-based drinks and eating as a healthy source of nutrition and finally put the ongoing debate to rest.

– – END – –

1. Alpro Censuswide survey of 1,568 consumers, conducted between 21-23 February 2018.
2. Vanessa Clarkson RD, RNutr. Fact sheet March 2018: The Role of Plant-based Drinks in the British and Irish Diet. Alpro Health Professional website/resources. Available by clicking here.

The fact sheet was sponsored by an education grant from Alpro UK Science and Nutrition department.

* Calcium & vitamin D, as part of a healthy balanced diet and lifestyle, contribute to the maintenance of normal bones. In children, calcium and vitamin, as part of a healthy balanced diet and lifestyle, are needed for normal growth and development of bone in children.

Plant Power Day – 7th March 2018: We’re asking you to put plants first on 7th March 2018.
This means, just for one day, thinking about plant-based foods first when it comes to your food and drink choices… And making every meal a PLANQUET.

A planquet can be big or small, from a plant-based feast with friends or family, to a plant-based breakfast al desko. It just needs to make plants the star of the show. You can do it all day, or just the once. For example:
• Making your porridge with almond drink and topping with berries, nuts and seeds
• Whizzing an oat drink into your morning smoothie
• Picking up a soya, coconut or almond latte on your way to work
• Sprinkling almonds, walnuts, sunflower and pumpkin seeds onto your favourite salads, then adding other protein sources, if you fancy
• Packing out tomato-based sauces with lentils, split peas and grated veg first. Then, trying your chilli or bolognese veggie – or adding meat, if you like
• Adding beans, lentils, chickpeas and spices to soups, stews, curries and casseroles

Press contact: Tanya Haffner – Nutrilicious – tanya@nutrilicious.co.uk – 020 8455 2126

 

Please follow and like us:

WHERE WE LIVE

Nutrilicious • The Brentano Suite • First Floor • Lyttelton House • 2 Lyttelton Road • London • N2 0EF
Telephone: +44 (0)20 8455 2126
Email: hello@nutrilicious.co.uk

Nutrilicious Ltd

CONTACT US

7 + 3 =

Please follow and like us:
Terms & Conditions
© Nutrilicious. 2018 All rights reserved
Website created by madeyoulook.co.uk