At Nutrilicious, we believe that good nutrition should be accessible to everyone – especially during times of increased financial pressure. The summer holidays, while full of potential for family connection and rest, can be an incredibly stressful period for many households across the UK, particularly when it comes to putting food on the table.

For families already navigating tight budgets, the absence of free school meals and the need for more at-home meals and snacks significantly heightens food costs – and with it, food insecurity.

That’s why we’re proud to support the relaunch of the Iceland Food Club, a vital initiative from Iceland Foods in partnership with not-for-profit lender Fair for You, which provides interest-free loans of up to £75 to help families manage food spending over the summer break.

As part of our commitment to improving the nation’s nutrition, our sister company, MyNutriWeb, contributed nutrition expertise to this project – ensuring the solution is not only affordable but also nutritionally sound.

The Need Is Clear – and Urgent.

Recent research by Iceland Foods reveals the scale of the issue:

• 85% of parents report increased food bills over the summer
• This equates to a £553 million weekly increase in food spending across UK households
• The rise is driven by the need for more at-home food (73%) and the cost of extra snacks and drinks (68%)

With this in mind, the Iceland Food Club aims to provide practical and immediate relief.

What Is the Iceland Food Club?

Eligible families can access an interest-free loan of up to £75 loaded onto a pre-paid card for use in Iceland stores or The Food Warehouse. Repayable in £10 weekly installments, this initiative enables families to manage food costs without turning to high-interest options or sacrificing essentials.

Importantly, returning customers who’ve repaid their loan can top up to £100 during school holidays, helping ensure consistent access to nutritious meals.

“The summer holidays should be a time for families to relax and make memories, not worry about how they’re going to afford their next food shop… When we hear that nearly a quarter of parents are skipping meals so their children can eat, we know we have to step in.”
— Richard Walker, Executive Chairman, Iceland Foods

“The summer break is always one of the most financially stressful times of the year. With the rising cost of living, we’re expecting this to be our busiest period to date.”
— Simon Dukes, CEO, Fair for You

Our Role: Supporting Nutrition on a Budget

At Nutrilicious, we know that affordability should never mean compromising on nutrition. That’s why our expert dietetic team at MyNutriWeb proudly supported the creation of a budget-friendly shopping basket. Designed to stretch the £75 loan for maximum nutritional value, the shopping basket aligns with the UK Eatwell Guide and supports healthy, balanced meals.

This evidence-based basket is tailored for a family of two adults and two children under five, offering:

• 126 balanced portions including 5 breakfasts, 4 lunches, 5 dinners, and 7 snacks
• Recipes that are easy to prepare, affordable, and child-friendly (like banana pancakes, chilli sin carne, and chickpea wraps)

This is more than a collection of meals – it’s a tool for empowering families to shop and cook with confidence, even under financial stress.

“Working with Iceland Food Club to create this Eat Well-aligned basket is so important – it gives parents the means and confidence to buy fresh fruit, vegetables, and essentials available in Iceland supermarkets.”
— Tanya Haffner, CEO and Founder, MyNutriWeb

Why This Matters to Nutrilicious

We’re proud to be part of this initiative because it reflects everything Nutrilicious stands for – practical, impactful solutions that bridge the gap between food insecurity and good nutrition. The impact of food insecurity goes far beyond hunger; it affects mental health, children’s development, and family wellbeing.

How You Can Help

As part of our wider community of health professionals, communicators, and organisations, we encourage you to:

• Signpost families to the Iceland Food Club via Fair for You’s website
• Share the shopping basket and recipes with families and networks
• Spread awareness of this initiative through social media, newsletters, or word-of-mouth

Small steps like sharing this initiative can make a real difference for families this summer.